The day

Wednesday 7 October 2026. Joint sessions open and close the day. In between, two blocks of five executive rooms running in parallel. Exact block times are confirmed closer to the event.

The full day. All five rooms.

08:30
Registration opens
Registration, coffee, croissants, and networking
The Lounge
09:30
Plenary
Welcome to SaaSiest Amsterdam - Executive Edition!
The Plenary
- Daniel NackovskiCo-Founder, SaaSiest
- Thomas SjöbergCo-Founder, SaaSiest
09:50
Talk
Malleable Software: When Everyone Can Build, What Makes a Great Product?
The Plenary
- Dave KilleenField CPO, Pendo
10:20
Talk
The Agentic Journey - inside Collibra
The Plenary
- Stijn (Stan) ChristiaensFounder , Collibra
10:50
Break
Coffee, snacks, and networking
The Lounge
11:20to 12:45
Executive rooms, block 1
CEO, Revenue, Finance, Product and Customer Success run in parallel. Pick a room to see what happens inside.
11:20 to 12:45
CEO room
CEOs and founders at B2B SaaS companies · 11:20 to 12:45
Build a better company. Honest conversations about leadership, growth, hiring, funding and the decisions only the CEO can make. Open to CEOs and founders of B2B SaaS companies, and no one else.
1. 11:20to 11:40
  Talk
  Moats, margins, models: The AI playbook for ambitious software founders
  Nathan Latka CEO , Founderpath
2. 11:40to 12:00
  Talk
  Everyone wants an AI-Enabled organization - Here’s what we learned transforming ours, the good, the bad and the ugly
  Bas SmeuldersCo-Founder, Sendcloud
3. 12:00to 12:45Roundtables
  Roundtable
  Roundtables. 2 tables run at once.
  Choose 1 of 2
  Table 1
  From SaaS to AI-native: What does it actually take to transform an existing software company?
  Adding AI features is one thing. Transforming an established SaaS business into an AI-native company is something entirely different. Hear what CEOs already on the journey have changed across product, technology, people, GTM and business model, what it cost, what went wrong and what impact they've actually seen.
  Nathan Latka CEO , Founderpath · Roundtable host
  Table 2
  How should we price and monetize AI?
  Seats, usage, credits, or outcomes? A peer exchange on which AI pricing models customers accept, which protect margin, and which looked good on paper and failed in the renewal conversation.
  Merel van der LeiCEO & CPO, Wyzetalk · Roundtable host
Revenue room
CROs, CMOs and sales and marketing leaders · 11:20 to 12:45
The conversations every sales and marketing leader should be having. Demand generation, pipeline, enterprise sales, pricing, customer expansion and what actually drives predictable growth in today's market.
1. 11:20to 11:40
  Talk
  The new GTM playbook: lessons on building one revenue motion - From foundations to scale
  Joris van LeeuwenChief Revenue Officer, Lucanet
2. 11:40to 12:00
  Talk
  Our Sales cycles were too long - here is what we did to shorten them
  Where are deals really getting stuck, and what can you do about it? In this session you will learn the practical changes GTM teams are making across qualification, discovery, demos, stakeholder engagement, procurement and legal to remove friction and get good deals over the line faster.
  Lilia MedaghriChief Sales Officer, Ringover
3. 12:00to 12:45Roundtables
  Roundtable
  Roundtables. 7 tables run at once.
  Choose 1 of 7
  Table 1
  How to AI in GTM: What have you automated, what did it replace, and what did you save?
  Sending more emails or summarizing calls isn't business impact. Compare where Sales teams are using AI to actually move commercial numbers, more revenue, higher conversion, lower CAC or reduced costs and which use cases have delivered measurable results.
  Evelina Petrova-op den KelderVP Revenue Operations, Adyen · Roundtable host
  Table 2
  Pipeline generation, what are you doing to drive new pipeline?
  The old pipeline playbook isn't producing like it used to. Compare what's actually generating qualified pipeline today, which channels and tactics teams are doubling down on, what they've stopped doing, and where they're finding new sources of demand.
  Jillian AlsCMO, Leadfeeder · Roundtable host
  Table 3
  Your customers are asking ChatGPT who to buy from. How do you make sure you show up?
  Software discovery is moving beyond traditional search as buyers increasingly turn to LLMs for research and recommendations. Compare what companies are doing to become visible and recommended in AI-generated answers, how they're measuring it, and whether it's actually translating into pipeline.
  Sjeel KosterCMO, SourceWhale · Roundtable host
  Table 4
  Winning the enterprise: What does it actually take to win enterprise size deals?
  Moving upmarket means bigger opportunities, but also more stakeholders, longer cycles, procurement, security and greater perceived risk. Compare how companies are breaking into enterprise accounts, building champions, navigating complex buying processes and becoming the safe choice when competing against established players.
  Tim van HattemCCO, Whitevision · Roundtable host
  Table 5
  International expansion: Do's and Dont's
  Which market to enter next, when to hire locally, and when to keep selling from home. Operators share what worked, what cost them a year, and the signals they now look for before committing to a new country.
  Bas OostenbrinkPrincipal Consultant, Executive Search, Bluebird · Roundtable host
  Table 6
  What tactics work to accelerate existing pipeline to close faster?
  Stalled deals and longer sales cycles are hurting forecasts across SaaS. This table looks at what actually moves a buying committee to a decision: mutual action plans, multi-threading, deal reviews and clear next steps.
  Lilia MedaghriChief Sales Officer, Ringover · Roundtable host
  Table 7
  Pricing: How are you monetizing for AI and usage
  Moving from seats to usage, credits or outcomes. Migration strategies for existing customers, packaging AI features, protecting margin on token costs, and what customers will accept.
  Martin KåverVice President of Sales, Younium · Roundtable host
Finance room
CFOs and finance leaders · 11:20 to 12:45
Roll up your sleeves and build. A hands-on workshop: you leave with automations, workflows and tools your finance team can use the next morning, and a head start on your 2027 budget.
1. 11:20to 12:45
  Workshop
  AI Finance Hackathon: Put AI to Work in Your Finance Function
  This is an instructor-led, hands-on hackathon for CFOs and senior finance leaders.
  AI can already automate and improve a significant amount of work across the finance function. The challenge is knowing where it actually creates value, and how to implement it.
  In this session, we'll identify high-impact use cases, look at best practices, and then actually build them.
  Using tools like Claude Code, Lovable and the systems already in your finance stack, you'll build AI agents, workflows and automations that solve real finance bottlenecks, from reporting and forecasting to analysis, reconciliation and repetitive processes.
  Work individually or pair up with another finance leader, with experts in the room to help you build and troubleshoot.
  The goal is simple: leave with something that works. A workflow, agent or automation you can take back to your finance team and continue using or developing, plus practical examples of what other CFOs are building and where AI is delivering real value today.
  No coding experience required. Bring your laptop and a finance problem worth solving.
  Jonathan TeirCo-Founder, Greenstep · Host
Product room
CPOs, CTOs and product leaders · 11:20 to 12:45
Build products customers actually want to pay for. Scaling product teams, shipping faster, making better decisions, and turning AI into real customer value instead of a slide deck.
1. 11:20to 12:00
  Talk
  The AI Chief of staff for product leaders - build yours in 40 minutes
  Dave KilleenField CPO, Pendo
2. 12:00to 12:45Roundtables
  Roundtable
  Roundtables. 2 tables run at once.
  Choose 1 of 2
  Table 1
  Product strategy: How are you adapting your product strategy to stay competitive in the age of AI?
  Your users now work inside AI tools every day. How product leaders decide what to build, what to stop, and what makes their product defensible.
  Massimiliano FattorussoLead Product Manager, Beefree · Roundtable host
  Table 2
  Agents in the product: How do you design agentic experiences users trust, and where the human side still matters.
  Autonomy, transparency and control. How teams design agents people rely on, where a human stays in the loop, and how they measure trust.
  Youssef HounatSenior Product Manager, Adyen · Roundtable host
Customer Success room
CCOs and CS leaders · 11:20 to 12:45
Keep customers longer and grow them faster. Retention, expansion, onboarding, customer health and proving the value of CS.
1. 11:20to 11:40
  Talk
  How CS leaders can prove ROI to customers to drive retention and renewal — even without perfect product data.
  Anika ZubairFounder & CEO, The Customer Success Pro
2. 11:40to 12:00
  Talk
  Great service has always been human and it always will be.
  Sophie SteinmeijerChief Customer Officer, TOPdesk
3. 12:00to 12:45Roundtables
  Roundtable
  Roundtables. 3 tables run at once.
  Choose 1 of 3
  Table 1
  How do you quantify and prove the ROI you create for your customers?
  How do you make customer value measurable when your product doesn't directly generate € or $ revenue? Compare how other CS teams quantify and communicate ROI, from value reports and QBRs to hours saved, outcomes achieved and business cases that help champions justify the investment internally.
  Anika ZubairFounder & CEO, The Customer Success Pro · Roundtable host
  Table 2
  AI agents or CSMs? What is better done by humans?
  Compare where CS teams are successfully using AI agents today, what they're keeping human, and why. Share real use cases and discuss how AI changes the role of the CSM, customer coverage and the economics of scaling CS.
  Sophie SteinmeijerChief Customer Officer, TOPdesk · Roundtable host
  Table 3
  NRR doesn't grow by itself – What is your team actively doing to drive expansion?
  This table goes beyond measuring NRR and compares the actual plays CS teams are using to grow existing accounts. Share what's working across expansion, adoption, stakeholder engagement, upsell and cross-sell and what is actually moving the number.
  Io MichelsHead of Customer Success, Channable · Roundtable host
12:45
Lunch
The Lounge
13:45to 14:50
Executive rooms, block 2
CEO, Revenue, Finance, Product and Customer Success run in parallel. Pick a room to see what happens inside.
13:45 to 14:50
CEO room
CEOs and founders at B2B SaaS companies · 13:45 to 14:50
Build a better company. Honest conversations about leadership, growth, hiring, funding and the decisions only the CEO can make. Open to CEOs and founders of B2B SaaS companies, and no one else.
1. 13:45to 14:05
  Talk
  How do you compete when your customers think they can just build it themselves with Claude?
  Karel CallensCEO, Luzmo
2. 14:05to 14:50Roundtables
  Roundtable
  Roundtables. 2 tables run at once.
  Choose 1 of 2
  Table 1
  GTM Execution - Clever distribution tactics that work in the age of AI
  Distribution decides who wins when features are easy to copy. CEOs share go-to-market moves that worked: partnerships, community, product-led loops, visibility in AI search and unconventional channels.
  Nathan Latka CEO , Founderpath · Roundtable host
  Table 2
  How are you actually improving operational efficiency and EBITDA without sacrificing growth?
  Beyond pilots. Where AI has lowered cost or raised output across the company, how CEOs measured it, and what it means for hiring plans and margins.
  Merel van der LeiCEO & CPO, Wyzetalk · Roundtable host
Revenue room
CROs, CMOs and sales and marketing leaders · 13:45 to 14:50
The conversations every sales and marketing leader should be having. Demand generation, pipeline, enterprise sales, pricing, customer expansion and what actually drives predictable growth in today's market.
1. 13:45to 14:05
  Talk
  Show Me the Money: How I’m Spending Our $3m 2027 GTM Budget
  Madhav BhandariVP of Marketing, Storylane
2. 14:05to 14:50Roundtables
  Roundtable
  Roundtables. 7 tables run at once.
  Choose 1 of 7
  Table 1
  Upskilling: How to help your team keep up with AI
  Successful teams know how to use AI to power their work, but how do you get yours there? Formal trainings? Protected time for exploration? AI champions who support teammates who are struggling? Let's swap notes on what's working, because we all know a Claude subscription alone isn't enough.
  Bettina SpechtHead of Marketing, Beefree · Roundtable host
  Table 2
  What does the future Revenue organization look like
  Sales, marketing, CS, partnerships and RevOps under one leader, or not? Reporting lines, specialised motions such as PLG, sales-led and indirect, and how AI changes the roles and headcount a revenue team needs.
  Bas OostenbrinkPrincipal Consultant, Executive Search, Bluebird · Roundtable host
  Table 3
  RevOps: What does modern RevOps looks like
  Forecasting usage-based revenue, building one source of truth, commission design and the tooling behind it. What RevOps owns in 2026, and what it should stop doing.
  Wouter DielemanAI GTM consultant, GTM Collective.ai · Roundtable host
  Table 4
  Marketing budget: where, why and how are you spending your marketing dollars 2027
  Paid, events, content, brand or people? How marketing leaders are shifting budget across channels for 2027, how they defend it to the board, and which spend they can tie to pipeline.
  Madhav BhandariVP of Marketing, Storylane · Roundtable host
  Table 5
  Pricing: How are you monetizing for AI and usage
  Moving from seats to usage, credits or outcomes. Migration strategies for existing customers, packaging AI features, protecting margin on token costs, and what customers will accept.
  Martin KåverVice President of Sales, Younium · Roundtable host
  Table 6
  Branding: How are you standing out when AI flattens the product
  When features are easy to copy, brand becomes the differentiator. How teams build a brand buyers remember, and how they measure its effect on pipeline.
  Sander Van GelderenCMO, Effectory · Roundtable host
  Table 7
  How to compete against "we will build it ourselves"
  AI makes building in-house look easy for your prospects. How to handle the build-versus-buy objection in live deals: total cost of ownership, time to value, and the arguments that win.
  Jonathan WuurmanVP of Growth, Luzmo · Roundtable host
Finance room
CFOs and finance leaders · 13:45 to 14:50
Roll up your sleeves and build. A hands-on workshop: you leave with automations, workflows and tools your finance team can use the next morning, and a head start on your 2027 budget.
1. 13:45to 14:50
  Workshop
  AI Finance Hackathon: Put AI to Work in Your Finance Function
  This is an instructor-led, hands-on hackathon for CFOs and senior finance leaders.
  AI can already automate and improve a significant amount of work across the finance function. The challenge is knowing where it actually creates value, and how to implement it.
  In this session, we'll identify high-impact use cases, look at best practices, and then actually build them.
  Using tools like Claude Code, Lovable and the systems already in your finance stack, you'll build AI agents, workflows and automations that solve real finance bottlenecks, from reporting and forecasting to analysis, reconciliation and repetitive processes.
  Work individually or pair up with another finance leader, with experts in the room to help you build and troubleshoot.
  The goal is simple: leave with something that works. A workflow, agent or automation you can take back to your finance team and continue using or developing, plus practical examples of what other CFOs are building and where AI is delivering real value today.
  No coding experience required. Bring your laptop and a finance problem worth solving.
  Jonathan TeirCo-Founder, Greenstep · Host
Product room
CPOs, CTOs and product leaders · 13:45 to 14:50
Build products customers actually want to pay for. Scaling product teams, shipping faster, making better decisions, and turning AI into real customer value instead of a slide deck.
1. 13:45to 14:05
  Talk
  How We’re Rebuilding the Product & Tech Operating Model for AI
  Ines LourençoCPTO, Leadfeeder
2. 14:05to 14:50Roundtables
  Roundtable
  Roundtables. 2 tables run at once.
  Choose 1 of 2
  Table 1
  How do you rethink your Operating model to keep Product, Engineering and GTM moving at the same speed?
  Engineering now ships faster than the rest of the company can absorb. Planning cycles, release communication, enablement, and how go-to-market keeps up with AI-speed delivery.
  Ines LourençoCPTO, Leadfeeder · Roundtable host
  Table 2
  Pricing of AI features - how do you get your customers to pay for this?
  Bundle, add-on, usage or outcome? How product teams price AI features, cover inference costs and get customers to pay.
  Dimitra RetsinaCPTO, Kelome · Roundtable host
Customer Success room
CCOs and CS leaders · 13:45 to 14:50
Keep customers longer and grow them faster. Retention, expansion, onboarding, customer health and proving the value of CS.
1. 13:45to 14:05
  Talk
  Churn Prevention Playbook: The Tactics That Actually Save Customers
  Spotting an at-risk customer is the easy part. Int this session you will learn the actual re-engagement, re-onboarding and intervention plays CS teams use when usage drops, champions leave or engagement disappears and what's actually working to bring customers back in different scenarios
  Sareena HiraniAVP Customer Success , Amplitutde
2. 14:05to 14:50Roundtables
  Roundtable
  Roundtables. 3 tables run at once.
  Choose 1 of 3
  Table 1
  Base, bonus or commission: How should we compensate the commercial CSM?
  As CS takes on renewal and expansion targets, pay has to follow. Variable pay models, target setting, and how to reward retention without turning CSMs into salespeople.
  Sareena HiraniAVP Customer Success , Amplitutde · Roundtable host
  Table 2
  AI agents or CSMs? What is better done by the human?
  Compare where CS teams are successfully using AI agents today, what they're keeping human, and why. Share real use cases and discuss how AI changes the role of the CSM, customer coverage and the economics of scaling CS.
  Saahil KarkeraVP Customer Success , Plusgrade · Roundtable host
  Table 3
  CS as a revenue team
  Who owns renewals and expansion, which targets does CS carry, and where does it stop?
  Eline WoltersVP of Customer Success , Younium · Roundtable host
14:50
Break
Coffee, snacks, and networking
The Lounge
15:30to 16:35
Executive rooms, block 3
CEO, Revenue, Finance, Product and Customer Success run in parallel. Pick a room to see what happens inside.
15:30 to 16:35
CEO room
CEOs and founders at B2B SaaS companies · 15:30 to 16:35
Build a better company. Honest conversations about leadership, growth, hiring, funding and the decisions only the CEO can make. Open to CEOs and founders of B2B SaaS companies, and no one else.
1. 15:30to 16:10Roundtables
  Roundtable
  Roundtables. 2 tables run at once.
  Choose 1 of 2
  Table 1
  Exit & Transaction readiness
  What buyers and investors look for in a SaaS company today, and what to fix 12 to 24 months before a transaction: metrics, data room, management depth and clean contracts.
  Merel van der LeiCEO & CPO, Wyzetalk · Roundtable host
  Table 2
  What does the ideal management team look like in the age of AI?
  Which C-level roles matter more, which merge, and what new capabilities the leadership team needs. How CEOs are reshaping their management team and the support around it.
  Nathan Latka CEO , Founderpath · Roundtable host
Revenue room
CROs, CMOs and sales and marketing leaders · 15:30 to 16:35
The conversations every sales and marketing leader should be having. Demand generation, pipeline, enterprise sales, pricing, customer expansion and what actually drives predictable growth in today's market.
1. 15:30to 15:50
  Talk
  The hidden battles of building a global B2B brand
  Gwen Lafage VP Marketing, Brand & Global Integrated Campaigns, Sinch
2. 15:50to 16:35Roundtables
  Roundtable
  Roundtables. 7 tables run at once.
  Choose 1 of 7
  Table 1
  Positioning: How are you(re)Positioning in the age of AI
  AI-native competitors and new buyer expectations are forcing a rethink of category and message. How companies reposition without confusing existing customers, and how they test whether the new story lands.
  Ashley Herbert PopaDirector of Product Marketing , Bynder · Roundtable host
  Table 2
  What should the modern B2B Marketing team look like
  Which roles to hire, which to automate, and how marketing works with sales. Team shape, skills and structure for a B2B marketing team going into 2027.
  Marieke RodenrijsSana Commerce, VP of Global Marketing · Roundtable host
  Table 3
  Pipeline generation, what are you doing to drive new pipeline?
  Inbound, outbound, events, partners or ABM: what is filling pipeline right now? Channel mix, the balance between automated outreach and a well-timed human conversation, and what changed in the last twelve months.
  Jillian AlsCMO, Leadfeeder · Roundtable host
  Table 4
  Account Management: Expansion within existing customers, what works vs doesn't
  Growing revenue from the customers you already have. Who owns expansion, how to spot upsell signals, and how to keep accounts when customers consolidate vendors.
  Kees HenniphofVice President Marketing , CHILI publish · Roundtable host
  Table 5
  Partner & Channel Sales: what works vs what doesn't
  Resellers, referral partners, integrations and marketplaces. Which partner models drive revenue, how to structure incentives, and when a channel programme is worth the investment.
  Martin ScholzFounder, CEG Consult · Roundtable host
  Table 6
  How to AI in Sales
  Prospecting, call preparation, follow-up and forecasting: where AI saves sellers time and where it hurts the conversation. Concrete use cases, adoption, and what teams measured before and after.
  Marcus KallavusHead of Revenue , Messente · Roundtable host
  Table 7
  How to AI in GTM: What have you automated, what did it replace, and what did you save?
  Thomas SjöbergCo-Founder, SaaSiest · Roundtable host
Finance room
CFOs and finance leaders · 15:30 to 16:35
Roll up your sleeves and build. A hands-on workshop: you leave with automations, workflows and tools your finance team can use the next morning, and a head start on your 2027 budget.
1. 15:30to 16:35
  Workshop
  AI Finance Hackathon: Put AI to Work in Your Finance Function
  This is an instructor-led, hands-on hackathon for CFOs and senior finance leaders.
  AI can already automate and improve a significant amount of work across the finance function. The challenge is knowing where it actually creates value, and how to implement it.
  In this session, we'll identify high-impact use cases, look at best practices, and then actually build them.
  Using tools like Claude Code, Lovable and the systems already in your finance stack, you'll build AI agents, workflows and automations that solve real finance bottlenecks, from reporting and forecasting to analysis, reconciliation and repetitive processes.
  Work individually or pair up with another finance leader, with experts in the room to help you build and troubleshoot.
  The goal is simple: leave with something that works. A workflow, agent or automation you can take back to your finance team and continue using or developing, plus practical examples of what other CFOs are building and where AI is delivering real value today.
  No coding experience required. Bring your laptop and a finance problem worth solving.
  Jonathan TeirCo-Founder, Greenstep · Host
Product room
CPOs, CTOs and product leaders · 15:30 to 16:35
Build products customers actually want to pay for. Scaling product teams, shipping faster, making better decisions, and turning AI into real customer value instead of a slide deck.
1. 15:30to 15:50
  Talk
  Turning AI adoption into EBITDA by changing how you operate
  Chantal van der VeldeVP of AI, Cyclomedia
2. 15:50to 16:35Roundtables
  Roundtable
  Roundtables. 2 tables run at once.
  Choose 1 of 2
  Table 1
  The AI-First Product Team: Which Roles, Processes and Skills Still Matter?
  When AI writes code and specs, what does a product manager, designer or engineer do? Roles, rituals and hiring profiles for a product team built around AI.
  Trishaala ChengappaSVP Product & Services , CustomerGauge · Roundtable host
  Table 2
  Protect the Core or Build the Next Product?
  Keep investing in the platform that pays the bills, or bet on an AI-native product? How companies split resources, teams and roadmaps between the two.
  Dave KilleenField CPO, Pendo · Roundtable host
Customer Success room
CCOs and CS leaders · 15:30 to 16:35
Keep customers longer and grow them faster. Retention, expansion, onboarding, customer health and proving the value of CS.
1. 15:30to 15:50
  Talk
  Customer Success is fighting for its seat at the table (again) — how do we keep it?
  Saahil KarkeraVP Customer Success , Plusgrade
2. 15:50to 16:35Roundtables
  Roundtable
  Roundtables. 3 tables run at once.
  Choose 1 of 3
  Table 1
  What does the the future CS org and stack look like?
  How should CS teams be structured going forward, and what tech stack do you invest in to support the future?
  Jil MaassenSenior Director Customer Success, Contentsquare · Roundtable host
  Table 2
  CS at Scale - how do you handle big volume of customers?
  Agents, digital programmes and pooled models for the long tail. How to cover many customers without losing signal, and how to keep scaled CS a two-way conversation instead of one-way nudges.
  Martine van DeursenVice President of Customer Success , Foleon · Roundtable host
  Table 3
  White glove CS: Best practices when working with Tier 1 accounts
  What top accounts expect: executive sponsors, success plans, business reviews that matter and the right level of access. How teams decide who gets white glove service and how they prove it pays back.
  Emilie DubauHead of Customer Success, AIHR · Roundtable host
16:35
Talk
Leading people through the messy middle
The Plenary
- Kristel MoedtCo-Founder & Chief People Officer, People masterminds
16:50
Closing words
Drinks, snacks, and networking
The Lounge
- Daniel NackovskiCo-Founder, SaaSiest
- Thomas SjöbergCo-Founder, SaaSiest
17:00
Reception
Drinks, snacks, and networking
The Lounge
19:00
Doors close